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ORRA has rolled out a safety manual that ensures safety of all staff and customers. The staff has been trained exhaustively to adhere to all safety and sanitization protocols. Stringent protocols have been adopted to safeguard the health & well-being of the staff and customers. Measures such as following social distancing norms at the store, footwear sanitization before entering the store,temperature detection and sanitization of all surfaces every 2 hours, stringent cleaning of jewellery post each trial and provision of disposable gloves and N95 masks for everyone entering the store, have been put into place. Every store has undergone enhanced deep sanitization by a 3rd party service provider before re-opening.

Gross profit was a loss of US$ 19.7 million in the three months ended May 2, 2020, compared to US$ 152.0 million in the three months ended May 4, 2019. Adjusted gross profit was US$ 68.4 million in the three months ended May 2, 2020, compared to US$ 151.4 million in the comparable period last year, and deleveraged 990 basis points to 26.8 percent of net sales, primarily as a result of increased penetration of our e-commerce business and its higher fulfillment costs, along with the deleverage of fixed expenses resulting from the decline in sales as a result of store closures related to the COVID-19 pandemic.

Through a thematic display of Craft demonstration by National awardees on Artistic Textiles, Gujarat, Kani shawls from J&K, Mithila Painting from Bihar and Horn Fashion Jewellery,  New Delhi, Meenakari & Gold leaf craft from Rajasthan and Warli Art from Maharashtra will also  be one of the highlights.

COVID-19 has also resulted in a spike in increased online shopping globally. Setting-up of online platforms has become indispensable for offline stores, and the offline-to-online integration is expected to increase at a greater and faster rate. This represents a real and immediate opportunity to centralize operations and drive efficiencies digitally.

The company’s garmenting facilities and tools, hardware and auto components segments have partially resumed operations, it added. On Monday, Raymond declared its quarterly and annual results ended March 31, 2020.

– Service scheduling (store appointments)

“Mock practice sessions are been organised to ensure things are well understood and followed. While doing all this, we have been following and stressing on social distancing, use of sanitizers, sanitizing workstations and wearing of masks. Proper training manuals have been created to help them understand the SOPs,” he adds.

– Digital and mobile checkouts

The consumer today is digitally much ahead of most brands. So, the need of the hour for brands and retailers is to become digitally native. This implies that businesses need to relook at the skill sets they have and re-model their modus operandi and strategies accordingly. “It just cannot be an extension of our current way of working – we have to build a digitally native organization – because the business is now driven by consumers and not by what we wish to do,” he added.

Popular women’s ethnic wear brand BIBA started operations by reopening over 150 stores across India. Through these stores – some functioning on alternate days – BIBA is slowly coming alive after a lull of over 50 days due to the nationwide lockdown.

How important a role does technology play in a retail set up when it comes to boosting customer satisfaction levels?

Inventories will have to be managed and pushed out. But our takeaway from the crisis has been to strictly reduce production and increase quality in the future. The COVID-19 pandemic has highlighted the pressing need to change our practices and perspectives towards consuming fashion. For a widescale change in our systems, responsible buying is our biggest hope.

Change in Category Preference

When retailers were empowering themselves with technologies such as 3-D body scanning, virtual trial rooms, endless aisles and self-checkouts, etc., the last thing on their mind at that time was that these technologies will allow them to go contactless in the days to come. But being ‘contactless’ is becoming the new normal, a part of everyday retailing and technology is helping retailers reach this new normal at a faster pace.

Lavie first established itself as one of India’s leading handbag brands with the launch of its inaugural collection in 2010. A stylish footwear collection under the brand name Fé Lavie was launched shortly thereafter. In the years since it has grown rapidly, and expanded into a wide array of segments. As the nation’s number one handbag brand, Lavie products are presently sold in 14 states across India.

With the current visibility, the previous season (SS20) ended in a very short span. It is predicted that the market will see early EOSS to free up working capital. We are also focusing on managing working capital – inventory in a feasible way which gives us and our partners leverage to deal with the situation. Fortunately, the season in India remains the same till late October, giving us ample extension to push our collections and liquidate stock. We all feel that the festive season will be normal and we would see some customer sentiment coming back.

While revenue from shirting was down 23.80 percent to Rs 118.69 crore, revenue from apparel segment fell 40.85 percent to Rs 289.27 crore in the quarter under review.

– Revenues for the global fashion industry (apparel and footwear

“With most consumers demonstrating hesitation to resume shopping in the coming months, the retail sector needs the support of all stakeholders to revive sentiment. Retailers will need to prioritize safety and hygiene measures to reassure consumers that they will receive a safe shopping experience. Despite a strained quarter, the sector will have to make investments in implementing the necessary safeguards to win back consumer confi dence,” said Kumar Rajagopalan, CEO, RAI.

“People are continuing staying at home due to the pandemic, all they prefer now is comfortable clothing. As the demand is increasing in this segment and sleepwear today has emerged more as a trending fashion, we have unveiled the ideal range which can double up as loungewear at home too,” said Siddharth Bindra, MD, BIBA Apparels.

accessories, luxury watches, fine jewellery and high-end beauty), it estimated a global revenue contraction of 35 to 39 percent in 2020 Y-o-Y, but positive growth of 1 to 4 percent in 2021.

Inventories will have to be managed and pushed out. But our takeaway from the crisis has been to strictly reduce production and increase quality in the future. The COVID-19 pandemic has highlighted the pressing need to change our practices and perspectives towards consuming fashion. For a widescale change in our systems, responsible buying is our biggest hope.

– Planned schedule driven shopping

We have been providing innovative products to the discerning Indian men right from our inception in 1991. All our collections and launches including wrinkle free khakis in 1996, Dress Line Trouser in the year 2000, global fabrics in Impeccable fitting in 2006, the whitest white shirt in the country in the year 2014 to 100 percent knitted khakis or India’s Slim Fit are steps in the same direction, which our founders took when they started back in 1991.

The pandemic has altered consumer psyche permanently and considerably weakened spending power. Due to these factors, fashion brands like Aks Clothing witnessed negatively affected demand and supply. However, Nidhi Yadav, Co-Founder, Aks Clothing, said that the brand is “expecting a surge in demand now as the lockdown has been lifted and will most probably reach pre-COVID-19 figures in two to three weeks’ time.” She said they are optimistic that the situation will improve in a few months as people get used to living with the virus.